Unlocking knowledge is a two-tiered effort. One has to look at both data (Information Management - IM) and people (Knowledge Management - KM).  At IntelDissem, we can help you to unlock knowledge, which you can then apply to your decision-making processes.

Let's look at the subject of competitor analysis as but one example of "unlocking knowledge". Experience has shown that it is best to take a "top to bottom" approach to competitor analysis, as the top level questions are invariably easier to answer than the lower level questions.

Here then are some of the basic questions that need to be addressed in "unlocking knowledge" regarding one's competitors:

Who are the competitors? - This question is reasonably easy to research, certainly when identifying one's major competitors. It becomes more complex, when one has to identify or categorize newly established or regional/local competitors.

What customer needs and customer preferences are you competing to meet?

What are the similarities/differences between your products/services and those of your competitors?

What are your strengths and weaknesses when comparing your products/services to those of your competitors?

How do their prices compare with your prices?

Have you analyzed your customers to the customers of your competitors?

How are the competitors doing overall?

How do you plan to compete? Are you going to offer better quality services than your competitors? Perhaps you will need to lower your prices? Maybe you can provide your customers with better support or easier access to your products and services?

At IntelDissem, we provide you with the business/market sector intelligence to address these concerns. 

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2.) Unlocking knowledge through applied "Target Analysis" efforts:

Unlocking knowledge through the use of applied Target Analysis efforts is a crucial component in any business inteligence effort. Here, you ask yourself questions in two key areas - what (knowledge) do you already know (or can find out easily), and what (knowledge) do you still need to collect/evaluate on yourself and the competition:

What knowledge you may already have:

Overall sales and profits

Sales and profits by markets

Sales by leading brands

Cost structure(s)

Market shares (revenue and volume)

Organizational structure(s)

Distribution system(s)

Identification and profiling of key decision makers

Advertising strategy and spending

Customer/consumer profiles and preferences

Customer retention level(s)

What knowledge you still need to collect:

Sales and profits by product

Relative costs

Customer satisfaction and service quality levels

Customer retention level(s) (in greater detail)

Distribution cost(s)

New product strategies

Size and quality of customer databases

Advertising effectiveness

Future investment strategies

Contractual terms with key suppliers

Terms of strategic partnerships

At IntelDissem, we provide you with the business/market sector intelligence to address these concerns.